Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

Detalhes bibliográficos
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renee (Author)
Formato:	Livro
Idioma:	inglês
Publicado em:	Boston, Mass. : Harvard Business School Press, 2005.
Assuntos:	Business. Commerce. Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

Asian University for Women Library: General Shelf

Detalhes do Exemplar Asian University for Women Library: General Shelf
Área/Cota:	HF5415.153.K53
Cód. Barras: 01 ( 2005)	Disponível Localização