Okładka

Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

Opis bibliograficzny
Główni autorzy:	Kim, W. Chan (Autor), Mauborgne, Renee (Autor)
Format:	Książka
Język:	angielski
Wydane:	Boston, Mass. : Harvard Business School Press, 2005.
Hasła przedmiotowe:	Business. Commerce. Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

Podobne zapisy

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
od: Kim, W. Chan
Wydane: (2015)

The long tail : why the future of business is selling less of more /
od: Anderson, Chris
Wydane: (2006)

The long tail : why the future of business is selling less of more /
od: Anderson, Chris
Wydane: (2006)

The marketing imagination.
od: Levitt, Theodore
Wydane: (1986)

Consumer behavior.
od: Wells William D, i wsp.
Wydane: (1996)

Consumer behavior.
od: Wells William D, i wsp.
Wydane: (1996)

Marketing.
od: Grewal Dhruv
Wydane: (2009)

Buying in : the secret dialogue between what we buy and who we are /
od: Walker, Rob
Wydane: (2008)

Principles of marketing : south asian perspective /
od: Kotler, Philip
Wydane: (2010)

Going to market : distribution systems for industrial products /
od: Corey, E Raymond, i wsp.
Wydane: (1989)

Marketing management.
od: Kotler Philip, i wsp.
Wydane: (2006)

Marketing management.
od: Kotler Philip, i wsp.
Wydane: (2006)

Transforming your go-to-market strategy : the three disciplines of channel management /
od: Rangan, V. Kasturi
Wydane: (2006)

Just ask a woman : cracking the code of what women want and how they buy /
od: Quinlan, Mary Lou
Wydane: (2003)

Just ask a woman : cracking the code of what women want and how they buy /
od: Quinlan, Mary Lou
Wydane: (2003)

Principles of marketing.
od: Kotler, Philip
Wydane: (2021)

Marketing : an introduction
od: Masterson, Rosalind, i wsp.
Wydane: (2021)

Foundation of marketing :
od: Fahy, John
Wydane: (2022)

Marketing Moves : a new approach to profits, growth, and renewal /
od: Kotler Philip
Wydane: (2002)

Vault career guide to marketing & brand management.
od: Goodman, Jennifer
Wydane: (2001)

Perfecting your pitch : 10 proven strategies for winning the clients everyone wants /
od: Michaels Nancy
Wydane: (2005)

Rural marketing : targeting the non-urban consumer /
od: Velayudhan, Sanal Kumar
Wydane: (2007)

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /
od: Ryan, Damian
Wydane: (2021)

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns
od: Ryan, Damian
Wydane: (2021)

Marketing management.
od: Kotler, Philip
Wydane: (1997)

Integrated advertising, promotion, and marketing communications.
od: Clow, Kenneth E
Wydane: (2022)

Marketing management.
od: Kotler, Philip
Wydane: (1997)

The new rules of marketing & pr : how to use content marketing, podcasting, social media, ai, live video, and newsjacking to reach buyers directly
od: Scott, David Meerman
Wydane: (2022)

Zero to one : notes on startups, or how to build the future /
od: Thiel, Peter A.
Wydane: (2014)

The portable mba in marketing.
od: Hiam Alexander, i wsp.
Wydane: (1992)

The portable mba in marketing.
od: Hiam Alexander, i wsp.
Wydane: (1992)

The fundamentals of banding.
od: Davis, Melissa
Wydane: (2009)

Contemporary cases in retail operations management :
Wydane: (2000)

Consumer behavior.
od: Wells William D.
Wydane: (1996)

Consumer behavior.
od: Wells William D.
Wydane: (1996)

Contested commodities.
od: Radin, Margaret Jane
Wydane: (2001)

Designing brand identity : an essential guide for the entire branding team /
od: Wheeler, Alina
Wydane: (2018)

Advertising to children in china.
od: Chan, Kara
Wydane: (2004)

Consumer behaviour.
od: Sethna, Zubin
Wydane: (2019)

Fake stuff : china and the rise of counterfeit goods /
od: Lin, Yi-Chieh Jessica
Wydane: (2011)