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Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

Bibliografiska uppgifter
Huvudskapare:	Kim, W. Chan (Författare, medförfattare), Mauborgne, Renee (Författare, medförfattare)
Materialtyp:	Bok
Språk:	engelska
Publicerad:	Boston, Mass. : Harvard Business School Press, 2005.
Ämnen:	Business. Commerce. Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

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