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Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

书目详细资料
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renee (Author)
格式:	图书
语言:	英语
出版:	Boston, Mass. : Harvard Business School Press, 2005.
主题:	Business. Commerce. Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

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