Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| Format: | Electrònic Revista |
|---|---|
| Idioma: | anglès |
| Publicat: |
MarketLine, a Progressive Digital Media business
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| Accés en línia: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |