Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| Format: | Électronique Revue |
|---|---|
| Langue: | anglais |
| Publié: |
MarketLine, a Progressive Digital Media business
|
| Accès en ligne: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |