Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| Natura: | Elettronico Periodico |
|---|---|
| Lingua: | inglese |
| Pubblicazione: |
MarketLine, a Progressive Digital Media business
|
| Accesso online: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |