From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector
| Формат: | Электронный ресурс Журнал |
|---|---|
| Язык: | английский |
| Опубликовано: |
MarketLine, a Progressive Digital Media business
|
| Online-ссылка: | Full text available on EBSCOhost[Apr 2014-Apr 2014 |
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