From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector
| Formato: | Recurso Electrónico Periódico |
|---|---|
| Idioma: | inglês |
| Publicado em: |
MarketLine, a Progressive Digital Media business
|
| Acesso em linha: | Full text available on EBSCOhost[Apr 2014-Apr 2014 |
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Registos relacionados
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Por: University -
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