From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector
| Format: | Electrònic Revista |
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| Idioma: | anglès |
| Publicat: |
MarketLine, a Progressive Digital Media business
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| Accés en línia: | Full text available on EBSCOhost[Apr 2014-Apr 2014 |