Guinness Case Study: Rejuvenating an Established Brand

Lignende værker

• Guinness Case Study: Utilizing a Major Anniversary to Reinvigorate a Brand
• National Savings & Investments Case Study: Breathing New Life Into an Established Brand
• Guinness world records : to the extreme /
  af: Ryan-Herndon, Lisa L.
  Udgivet: (2007)
• Stoats Porridge Bars Case Study: Fusing Traditional Cooking, Healthy Eating Trends & Guerrilla Marketing to Establish a Brand
• Win Sport Detergent Case Study: Finding an Innovative Niche in an Established Category