Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods
| Format: | Electronisk Tidsskrift |
|---|---|
| Sprog: | engelsk |
| Udgivet: |
MarketLine, a Progressive Digital Media business
|
| Online adgang: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |