Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods
| Formato: | Electrónico Revista |
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| Lenguaje: | inglés |
| Publicado: |
MarketLine, a Progressive Digital Media business
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| Acceso en línea: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |