Pepsi & Starbucks Case Study: Building & Defending a Strong Position in Ready-to-Drink Coffee

Bibliografiske detaljer
Format: Electronisk Tidsskrift
Sprog:engelsk
Udgivet: MarketLine, a Progressive Digital Media business
Online adgang:Full text available on EBSCOhost[Apr 2005-Apr 2005
Beskrivelse
Emne beskrivelse:<strong>On-Campus Access:</strong> No User ID or Password Required
Fysisk beskrivelse:1 online resource
Format:Mode of access: Internet
Adgang:Electronic access restricted to authorized AUW faculty, staff and students