Pepsi & Starbucks Case Study: Building & Defending a Strong Position in Ready-to-Drink Coffee
| Médium: | Elektronický zdroj Časopis |
|---|---|
| Jazyk: | angličtina |
| Vydáno: |
MarketLine, a Progressive Digital Media business
|
| On-line přístup: | Full text available on EBSCOhost[Apr 2005-Apr 2005 |
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Podobné jednotky
- Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market
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Autor: Aaker, David A.
Vydáno: (1996) -
Building strong brands.
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