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Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain

Chi tiết về thư mục
Định dạng:	Điện tử Tạp chí
Ngôn ngữ:	Tiếng Anh
Được phát hành:	MarketLine, a Progressive Digital Media business
Truy cập trực tuyến:	Full text available on EBSCOhost[Oct 2009-Oct 2009

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