Burger King Case Study: Targeting the Superfan as a Means of Retaining Growth in the Fast Food Market
| Formato: | Electrónico Revista |
|---|---|
| Lenguaje: | inglés |
| Publicado: |
MarketLine, a Progressive Digital Media business
|
| Acceso en línea: | Full text available on EBSCOhost[Apr 2009-Apr 2009 |