Burger King Case Study: Targeting the Superfan as a Means of Retaining Growth in the Fast Food Market
| Formáid: | Leictreonach IRIS |
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| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
MarketLine, a Progressive Digital Media business
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| Rochtain ar líne: | Full text available on EBSCOhost[Apr 2009-Apr 2009 |
| Cur síos ar an mír: | <strong>On-Campus Access:</strong> No User ID or Password Required |
|---|---|
| Cur síos fisiciúil: | 1 online resource |
| Formáid: | Mode of access: Internet |
| Rochtain: | Electronic access restricted to authorized AUW faculty, staff and students |