Burger King Case Study: Targeting the Superfan as a Means of Retaining Growth in the Fast Food Market
| Format: | Electrònic Revista |
|---|---|
| Idioma: | anglès |
| Publicat: |
MarketLine, a Progressive Digital Media business
|
| Accés en línia: | Full text available on EBSCOhost[Apr 2009-Apr 2009 |
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