Burger King Case Study: Targeting the Superfan as a Means of Retaining Growth in the Fast Food Market
| Natura: | Elettronico Periodico |
|---|---|
| Lingua: | inglese |
| Pubblicazione: |
MarketLine, a Progressive Digital Media business
|
| Accesso online: | Full text available on EBSCOhost[Apr 2009-Apr 2009 |
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