Burger King Case Study: Targeting the Superfan as a Means of Retaining Growth in the Fast Food Market
| Formato: | Recurso Eletrônico Periódico |
|---|---|
| Idioma: | inglês |
| Publicado em: |
MarketLine, a Progressive Digital Media business
|
| Acesso em linha: | Full text available on EBSCOhost[Apr 2009-Apr 2009 |