Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
| Natura: | Elettronico Periodico |
|---|---|
| Lingua: | inglese |
| Pubblicazione: |
MarketLine, a Progressive Digital Media business
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| Accesso online: | Full text available on EBSCOhost[Feb 2009-Feb 2009 |