Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager

Manylion Llyfryddiaeth
Fformat: Electronig Cylchgrawn
Iaith:Saesneg
Cyhoeddwyd: MarketLine, a Progressive Digital Media business
Mynediad Ar-lein:Full text available on EBSCOhost[Feb 2009-Feb 2009

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