Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
| Format: | Electronisk Tidsskrift |
|---|---|
| Sprog: | engelsk |
| Udgivet: |
MarketLine, a Progressive Digital Media business
|
| Online adgang: | Full text available on EBSCOhost[Feb 2009-Feb 2009 |
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