Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
| Format: | Elektronisch Zeitschrift |
|---|---|
| Sprache: | Englisch |
| Veröffentlicht: |
MarketLine, a Progressive Digital Media business
|
| Online-Zugang: | Full text available on EBSCOhost[Feb 2009-Feb 2009 |
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Ähnliche Einträge
- Copella Fruit Juices Case Study: Managing the Transition from Family Business to Mainstream Expansion
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