Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
| フォーマット: | 電子媒体 雑誌 |
|---|---|
| 言語: | 英語 |
| 出版事項: |
MarketLine, a Progressive Digital Media business
|
| オンライン･アクセス: | Full text available on EBSCOhost[Feb 2009-Feb 2009 |
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