Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
| Hōputu: | Tāhiko Hautaka |
|---|---|
| Reo: | Ingarihi |
| I whakaputaina: |
MarketLine, a Progressive Digital Media business
|
| Urunga tuihono: | Full text available on EBSCOhost[Feb 2009-Feb 2009 |
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