Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
| स्वरूप: | इलेक्ट्रोनिक पत्रिका |
|---|---|
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
MarketLine, a Progressive Digital Media business
|
| ऑनलाइन पहुंच: | Full text available on EBSCOhost[Feb 2009-Feb 2009 |