Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
| 格式: | 电子 杂志 |
|---|---|
| 语言: | 英语 |
| 出版: |
MarketLine, a Progressive Digital Media business
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| 在线阅读: | Full text available on EBSCOhost[Feb 2009-Feb 2009 |