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Advertising & promotion.

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"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising...

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Bibliografiske detaljer
Main Authors:	Hackley, Christopher E. (Author), Hackley, Rungpaka Amy (Author)
Format:	Bog
Sprog:	engelsk
Udgivet:	Los Angeles : SAGE, 2021.
Udgivelse:	Fifth edition.
Fag:	Advertising. Advertising > Brand name products. Advertising > Social aspects. Sales promotion.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

Advertising & promotion :
af: Hackley, Christopher E., et al.
Udgivet: (2021)

Advertising & promotion :
af: Hackley, Christopher E., et al.
Udgivet: (2021)

Advertising & promotion.
af: Hackley, Christopher E., et al.
Udgivet: (2021)

Advertising & Promotion
af: Hackley, Christopher E., et al.
Udgivet: (2021)

Promoting fashion.
af: Graham, Barbara
Udgivet: (2018)

Designing brand identity : an essential guide for the entire branding team /
af: Wheeler, Alina
Udgivet: (2018)

Integrated advertising, promotion, and marketing communications.
af: Clow, Kenneth E
Udgivet: (2022)

Advertising to children in china.
af: Chan, Kara
Udgivet: (2004)

Advertising, the uneasy persuasion : its dubious impact on american society /
af: Schudson, Michael
Udgivet: (1986)

Advertising, the uneasy persuasion : its dubious impact on american society /
af: Schudson, Michael
Udgivet: (1986)

Advertising, the uneasy persuasion : its dubious impact on american society /
af: Schudson, Michael
Udgivet: (1986)

Advertising, the uneasy persuasion : its dubious impact on american society /
af: Schudson, Michael
Udgivet: (1986)

Journal of Advertising

The dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency /
af: Sugiyama, Kotaro
Udgivet: (2011)

Buying in : the secret dialogue between what we buy and who we are /
af: Walker, Rob
Udgivet: (2008)

Marketing: ZFP â€" Journal of Research and Management

Journal of Consumer Research

Monographs of the Journal of Consumer Research

National Marketing Review

Recherche et Applications en Marketing

American Marketing Journal

Journal of International Marketing

Journal of Marketing

Journal of Marketing Research

Journal of Marketing Theory and Practice

Marketing Science

Positioning : the battle for your mind /
af: Ries Al, et al.
Udgivet: (2001)

Building strong brands.
af: Aaker, David A.
Udgivet: (1996)

Building strong brands.
af: Aaker, David A.
Udgivet: (1996)

Marketing Letters

No logo : no space, no choice, no jobs /
af: Klein, Naomi
Udgivet: (2009)

The men can't be saved :. : novel /
af: Purkert, Ben
Udgivet: (2023)

Journal of Public Policy & Marketing

Journal of Marketing & Public Policy

Fake stuff : china and the rise of counterfeit goods /
af: Lin, Yi-Chieh Jessica
Udgivet: (2011)

The golden age of the poster.
af: Cirker, Hayward (Select. & Ed.)
Udgivet: (1971)

Age of propaganda : the everyday use and abuse of persuasion /
af: Pratkanis Anthony R., et al.
Udgivet: (1991)

Age of propaganda : the everyday use and abuse of persuasion /
af: Pratkanis Anthony R., et al.
Udgivet: (1991)

Marketing communications industry : entrepreneurial case studies /
af: Jain, Gautam Raj, et al.
Udgivet: (2008)

The fundamentals of fashion management
af: Dillon, Susan
Udgivet: (2018)