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Advertising & promotion.

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"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising...

Bibliografske podrobnosti
Main Authors:	Hackley, Christopher E. (Author), Hackley, Rungpaka Amy (Author)
Format:	Knjiga
Jezik:	angleščina
Izdano:	Los Angeles : SAGE, 2021.
Izdaja:	Fifth edition.
Teme:	Advertising. Advertising > Brand name products. Advertising > Social aspects. Sales promotion.
Classic Catalogue:	View this record in Classic Catalogue

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